The Values Advantage
Transform Your Leadership, Foster a Thriving Culture, and Accelerate Your Business Growth in just 60 Days
As a founder, the overwhelming pressures of retaining top talent and growing brand loyalty is solvable with one simple, transformational act: Leading with your values.
That's why we created The Values Advantage--to expertly guide you through an otherwise confusing journey and give you the high-touch support that you need to achieve total values clarity.
Grow your competitive edge by getting The Values Advantage - becoming a Visionary who your team loves to work for and leading a company that your customers love to buy from again and again.
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As entrepreneurs and founders, our drive to grow and succeed stems from a deeper purpose: to positively impact the lives of our customers, clients, team members, family, and the world as a whole.
It's a journey marked by expanding roles, from the early days of just surviving by mastering the diverse responsibilities that come with rapid growth, to becoming a true leader by empowering a team of top talent to even greater success.
Building our business "on the fly" means that sometimes there's little time for reflecting on our desired destination or the path ahead. We're focused on keeping the entire operation running smoothly.
Sometimes it feels like the demands on our time and attention never stop and we wonder what we need to do to regain control of our business and our life.
Fortunately, there's a simple way to get yourself back on track toward becoming the kind of leader you most want to be. It’s something most people have either never taken the time to do or something they’ve done before but not in a way that created lasting results. It’s perhaps the one thing anyone can do to create more of the results and experiences they want in their business and in their life: Clarify Your Highest Values!
Without a clear understanding of your core values to guide your decisions and actions, your leadership journey risks becoming aimless and ineffective.
Your values serve as your compass, guiding every decision, investment of time, and action in pursuit of your goals. Without Total Values Clarity, you remain reactive in every storm, unable to steer your team towards a greater vision.
As a result, your company culture struggles greatly with difficulties in recruiting, engaging and retaining top talent. It seems impossible to build a loyal customer base and ultimately the bottom line suffers. It seems like you are working harder and accomplishing less.
You've certainly heard about the importance of values in leadership, but can you and your team clearly articulate what your most important personal and organizational values are? And most critically, are you and your team living and operating in alignment with your values?
Unfortunately, for most people the answer is no…
If you are ready to quantum leap your leadership ability and massively impact your organizational culture, brand loyalty and long term productivity and profitability, I’d like to invite you to join me for “The Values Advantage”.
This powerful, hands on, 60-Day program takes small groups of accomplished business and non-profit leaders through a special version of the unique Values Based Life proprietary process to discover, clarify and live in alignment with their highest personal and organizational values.
The result will be that your thinking, decisions, actions and results start being determined by what is most important to you rather than the demands on your time and attention from others.
Let's embark on this transformative journey starting today.
Robert's Story
Launching my entrepreneurial journey straight out of college, I was lucky to experience great success. But, I was working way harder than I thought I needed to! Turns out, I was right.
I was determined to get my life under control and bring more purpose and meaning to my work which seemed to start with defining my personal values. Unable to find a framework that resonated, I developed my own – the Values Based Life system.
The unique Values Based Life approach removed the confusion and complexity I was experiencing by dividing values into two distinct categories – Priorities and Ways of Being – making values work less confusing, more memorable, and simple to apply.
Understanding my values empowered me to optimize my time, enhance my company’s bottom line, and achieve both professional and personal fulfillment. I could rest assured knowing that how I was spending my most precious resources was in alignment with what mattered most.
In 2021, a team member remarked on my ease in applying my values to decision-making, prompting me to realize the profound impact this tool could have on other leaders’ lives and businesses.
Since then, I've authored the book Values Based Life, developed online and live virtual courses, facilitated in-person workshops, and guided a variety of teams through our unique process for clarifying their organizational values.
With over 25 years of coaching founders and executives through their toughest challenges, I've seen first hand how achieving Total Values Clarity can turn people into much more effective leaders.
Program Overview
- 60-day process
- Application and interview required
- 8 committed leaders
- Meet live weekly
- Connect with fellow leaders and build a supportive network.
- Learn the Change Paradox Model to prepare for transformational change.
- Explore personal and organizational values.
- Discover the foundational role of values in effective leadership.
Week Two: Discover Your Priorities
- Deepen your understanding of how the Change Paradox Model can liberate your leadership.
- Practice saying ‘no’ and delegation tactics for inspiring leadership from others.
- Evaluate where you are spending your time now and how that aligns (or not) with your top priorities.
- Identify what truly matters to you most in life (not just at work).
- Discover your top “Priorities”.
Week Three: Define Your Ways of Being
- Reflect on your priorities.
- Refine and solidify your identified priorities.
- Discover your top Ways of Being values
- Explore your desired personal and professional identity.
- Ensure your current leadership approach aligns with your values.
- Strengthen your leadership identity through intentional action.
Week Four: Implement Your Values
- Reflect on your Ways of Being values.
- Deepen your commitment to living your total values clarity.
- Apply a structured approach to implement values and priorities.
- Practice integrating values into daily leadership decisions.
- Receive feedback and make adjustments for greater alignment.
Week Five: Personalized Feedback and Planning
- Review implementation results.
- Assess progress and achievements.
- Develop a personalized plan for continuous improvement.
- Refine strategies for effective time allocation.
- Share insights and learn from fellow leaders’ experiences.
Week Six: Strategic Decision-Making
- Revisit and refine your strategic vision for the future.
- Develop a robust framework for making strategic decisions.
- Assess and manage risks associated with strategic choices.
- Strengthen accountability and ownership within your team.
Week Seven: Define Organizational Values
- Reflect on personal growth.
- Evaluate personal growth and leadership development.
- Collaboratively define and refine organizational values.
- Ensure alignment of personal and organizational values.
- Develop strategies to communicate and embed values across the organization.
Week Eight: Final Review and Future Planning
- Celebrate successes and acknowledge growth areas.
- Define your desired leadership legacy and impact.
- Create a plan for sustained leadership growth and development.
- Explore ongoing coaching and development opportunities.
Follow-Up Call: Four Weeks Later
- Reflect on progress since program completion.
- Measure the impact of leadership changes on organizational success.
- Plan ongoing support and development initiatives.
- Maintain connections and support with fellow program participants.
Who this program is not for:
Those unwilling to introspect: If you're not open to exploring and defining your personal values, this program will not suit you.
Leaders seeking ineffective fixes: If you're looking for instant results without committing to a 60-day journey of personal and professional growth, this program may not align with your expectations.
Organizations lacking a focus on values: If your company does not prioritize values-driven leadership or culture development, the transformative benefits of this program may be limited.
Professionals not in leadership roles: If you're not currently in a leadership position or do not have influence over organizational direction, the content may not be directly applicable to your current role.
People who are completely satisfied with their company culture and those who don’t want to grow into better leaders.
Who this program is for:
Founders and CEOs who are driven to lead with purpose and make a significant impact in their industries.
Executives seeking to align personal values with strategic decision-making to enhance organizational culture and performance.
Entrepreneurs navigating growth stages and aiming to strengthen their leadership foundation.
Leaders committed to fostering a cohesive team environment based on shared values and vision.
Founders struggling with company culture, retention, and engagement, looking for a transformative solution to elevate their team and business.